What We Do

Positioning-Led Marketing.
Built Around Your Business.

Every engagement starts with one non-negotiable: a locked positioning statement. What we build from there depends on what you actually need.

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The Non-Negotiable First Step · Foundation

Positioning & Strategy

Strategy and positioning

Every Lexonia SMM engagement — regardless of which services you select — begins here. We define who you are, who you're for, and why you win before we touch a single ad.

The positioning statement has three elements: your Target Audience (psychographic portrait, not demographics), your Frame of Reference (the emotional world your customer is already in), and your Point of Difference (specific, customer-verified, hard to copy).

When all three are locked, they form the filter for every subsequent decision. Every ad, every funnel step, every automated follow-up is measured against it. If it doesn't follow from the positioning — it doesn't get built.

"No campaign brief leaves the desk without a locked positioning statement."

What's Included

  • Competitive intelligence analysis of your local market
  • Customer review mining (your reviews + top competitors)
  • Target Audience psychographic portrait
  • Frame of Reference definition
  • Point of Difference statement
  • Reason to Believe (RTB) anchors
  • Full locked positioning statement
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Service 01 · Presence

Social Media Marketing

Social media marketing

Social media content that builds trust between campaigns — consistent, on-brand, and aligned with your positioning strategy. We manage Facebook, Instagram, and Google Business Profile so your brand shows up the same way everywhere.

Most agencies post for the sake of posting. We post to reinforce the positioning. Every caption, every creative, every comment strategy is filtered through your locked statement — building the audience relationship that makes your paid ads work harder.

This is the presence layer. When a prospect sees your ad and then visits your profile, they should feel the same brand — consistent, specific, and clearly meant for them.

What's Included

  • Monthly content calendar and planning
  • Copywriting aligned to your positioning
  • Creative direction for content assets
  • Post scheduling and publishing (FB/IG/GBP)
  • Platform-native formatting
  • Review monitoring and response
  • Analytics and monthly performance report

Platforms Covered

📘 Facebook 📷 Instagram 🗺️ Google Business
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Service 02 · Growth Engine

Social Media Lead Generation

Lead generation and analytics

Meta/Facebook ad campaigns engineered to generate qualified trial and booking leads — built entirely on your locked positioning. Not demographics. Not guesswork. Psychographic targeting that finds the people already living in the emotional world your business serves.

The full funnel covers everything: ad creative, audience targeting, lead form design, booking integration, and automated follow-up. Every step earns the next click. When the system runs, you show up for the booked consultations.

This is not a campaign. It's a system. One that compounds as real lead data tells us what's working and what to sharpen.

The Lead Gen Funnel

1
Meta Ad — Positioning-derived hook enters the customer's emotional frame
2
Lead Form — Higher Intent questions qualify the prospect before booking
3
Booking — Calendly integration converts qualified leads into appointments
4
Automation — Lead data routes to your Google Sheet and team instantly

What's Included

  • Competitive intelligence report on your local market
  • Two A/B-ready Meta ad copy versions
  • Audience targeting and lookalike setup
  • Higher Intent lead form build
  • Calendly event setup (one or multi-location)
  • Make.com automation (Lead → Sheet + email)
  • Weekly monitoring and monthly reporting
  • A/B testing and creative rotation
  • Budget pacing and bid optimization
🤖
Service 03 · Intelligence Layer

AI Automation

Your lead generation system shouldn't stop working when you're with a client. AI automation handles the routing, qualification, notification, and follow-up — so qualified leads become booked appointments without manual work on your end.

We build end-to-end workflows using Make.com (formerly Integromat) that connect your Meta Lead Forms to your Google Sheets, CRM, and team notifications — instantly. When a lead submits, your team knows about it in seconds. No lead goes cold.

Beyond lead routing, we build AI-assisted tools tailored to your business: automated follow-up sequences and campaign reporting that surfaces what matters.

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Instant Lead Routing

Lead submits the form → data hits your Google Sheet and your team's inbox in seconds. No missed leads.

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Booking Integration

Calendly connected to your lead form. Qualified prospects book directly — no back-and-forth required.

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Follow-Up Sequences

Automated text and email follow-up triggered by lead submission. Your system reaches out before your competitor does.

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Campaign Reporting

Monthly reports covering leads, bookings, cost-per-lead, and what to optimize next — delivered to your inbox.

Every automation we build is connected back to the positioning system — so the messages your leads receive feel like a continuation of the ad that brought them in, not a generic drip sequence.

Book a Strategy Session →
Day One Deliverables

What You Receive When We Start

Before any campaign goes live, every client receives three foundational deliverables that most agencies never produce at all.

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Marketing Business Analysis Report

A written report covering your local market, your competitors, and the positioning gaps that are holding back your growth. Research-driven, specific to your business.

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Customer Reviews Analysis

We mine your real client reviews — and your top competitors' — to extract the exact language your best customers use. This becomes the raw material for ad copy that actually converts.

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Full Positioning Strategy Session

A deep-dive walkthrough of everything we found: your campaign architecture, your locked positioning statement, and a clear path forward. This is where the real work begins.

Real Work

What We’ve Built for Clients

Three examples of problems we’ve solved — and the systems we built to solve them.

Social media creator network
🔍 Influencer Discovery
Case 01 · Midwest Logistics

Finding 40 Opinion Leaders Out of Millions of Channels

A Midwest logistics company wanted to move beyond Meta ads and reach their customers through voices they already trusted. The challenge: finding the right YouTubers and TikTokers at scale, not by gut feel.

Using AI automation, we sifted through millions of social media accounts, scored each against the client’s target audience profile, and surfaced 40 high and medium-impact creators. We then developed a full partnership system: rev-share structure, content guidelines, and operational controls so the client could launch and manage creator relationships at scale.

What we delivered

40 vetted, ranked creator channels — plus a full rev-share & operational control framework ready to activate

Also applicable to
Fitness & supplement brands B2B SaaS Med spas & wellness Local service businesses
Automation workflow dashboard
⚡ AI Automation
Case 02 · Staffing & Recruitment

Real-Time Opportunity Matching Delivered to Your Inbox

A recruiting firm was losing placements because new job postings were found too late. Manual scanning didn’t scale. By the time their team found a match, the window had already closed.

We built an automated flow using web scraping, API connectors, and workflow automation that monitors sources continuously and delivers matched opportunities the moment they appear — no manual searching required.

What we delivered

A live monitoring system that sends matched opportunities to the right person the instant they appear

Also applicable to
Real estate agents Sales & prospecting Legal & compliance Grant writers E-commerce buyers Investors & VCs
Martial arts training
📱 Social Media & Local Presence
Case 03 · Minneapolis Southwest Metro

Building a Digital Presence From the Ground Up

A multi-location taekwondo school in the Minneapolis southwest metro came to us with no meaningful digital presence and no clear positioning — just a great school with exceptional owners and a very engaged parents’ community, but with no way to communicate what made it different and why kids loved learning TKD with their masters.

We developed their positioning statement, built a content strategy around it, and launched consistent social media management. Alongside that, we set up and optimized their Google Business Profile and built a structured review management process — turning satisfied students and parents into a visible, growing reputation online.

What we delivered

Positioning, content strategy, social media management, GBP setup & review management — a consistent voice and a credible local presence

Also applicable to
Martial arts & fitness studios Dance & performing arts Med spas & salons Local service businesses

Ready to Build a System That Actually Converts?

Book a free 30-min SMM strategy session. We'll review your market before the call.

Apply for a Free Session → Our Approach